Before Air Jordan came along all
the basketball shoes were white. This simple statement began to describe the
magnitude of the change that was going to occur in the sport of basketball and
all the athletic footwear industry when Michael Jordan entered into the league.
Once Michael launched of Air Jordan franchise into the game and the public,
both the game and industry have dramatically transformed.
Every single year a new Jordan is
unraveled. Its an annual event since 1985, and each knowledge of the upcoming
shoe has been increasing through out the media, the industry, and the buyer as
well. The shoes really do dominate the market sales and the demand as well; showing
that each shoe model meets a higher benchmarked standard in design, innovation
and performance of the whole athletic footwear industry. The heart of the company
is a perfect cooperation of two companies between athlete and technology.
Michael Jordan the greatest player in the history of basketball, and the shoe’s
he wore throughout his career that shows his dedication in performance,
innovation, and achievement.
Till this day Air Jordan’s continue
to build to build on the franchise riches history of design and continues
performance though out the shoe. Inspired by the greatest that has played the
game, this franchise continues to lead and shape the athletic footwear industry
into the future. As Michael’s legend
continues to grow also the Air Jordan franchise lives on.
- Michael Jordan
No comments:
Post a Comment